maandag 3 januari 2011

Gaat het in 2011 bergaf met Google?

Onderstaande ervaringen heb ik nog niet, maar dat komt misschien doordat de Nederlandse markt veel en veel kleiner is dan de Amerikaanse, maar het geeft wel te denken...

Trouble in the house of Google
In 2010, our mailboxes suddenly started overflowing with complaints from users – complaints that they were doing perfectly reasonable Google searches, and ending up on scraper sites that mirrored Stack Overflow content with added advertisements.
Anecdotally, my personal search results have also been noticeably worse lately. As part of Christmas shopping for my wife, I searched for "iPhone 4 case" in Google. I had to give up completely on the first two pages of search results as utterly useless, and searched Amazon instead.
People whose opinions I respect have all been echoing the same sentiment -- Google, the once essential tool, is somehow losing its edge. The spammers, scrapers, and SEO'ed-to-the-hilt content farms are winning.
Why We Desperately Need a New (and Better) Google
So I instructed my students to use Google searches to research each founder’s work history, by year, and to track him or her down in that way.
But it turns out that you can’t easily do such searches in Google any more. Google has become a jungle: a tropical paradise for spammers and marketers. Almost every search takes you to websites that want you to click on links that make them money, or to sponsored sites that make Google money. There’s no way to do a meaningful chronological search.
The lead up to the Christmas and New Year holidays required researching a number of consumer goods to buy, which of course meant using Google to search for them and ratings reviews thereof. But this year it really hit home just how badly Google's systems have been spammed, as typically anything on Page 1 of the search results was some form of SEO spam - most typically a site that doesn't actually sell you anything, just points to other sites (often doing the same thing) while slipping you some Ads (no doubt sold as "relevant"). The other main scamsite type is one that copies part of the relevant Wikipedia entry and throws lots of Ads at you.
Google, Google, Why Hast Thou Forsaken the Manolo?
Manolo says, please excuse the Manolo while he complains about something that has been bothering him for the many months now: the peculiar search results returned by the Google search engine, which has seemed to take the inexplicable disliking to the blog of the Manolo.

Via Edwin

Gelezen: Peter Oltshoorn - De macht van Google
Googlization of everything
Zoeken naar boeken met Google

Plaatje: Google Fail Whale van Bundini

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